{"id":535,"date":"2018-09-04T14:15:11","date_gmt":"2018-09-04T14:15:11","guid":{"rendered":"http:\/\/cartonlab.holamundo.me\/us\/?post_type=proyecto&p=535"},"modified":"2023-07-20T17:22:11","modified_gmt":"2023-07-20T17:22:11","slug":"pitti-uomo-booth-for-munich","status":"publish","type":"proyecto","link":"https:\/\/test.dagic.es\/en\/project\/pitti-uomo-booth-for-munich\/","title":{"rendered":"Pitti Uomo Booth for Munich"},"content":{"rendered":"\n
\"booth-cardboard-cartonlab-pitti-uomo-cartone-MUNICH-<\/a>
Production of printed cardboard and punched digitally. Removable and reusable.<\/figcaption><\/figure>\n\n\n\n

The sport shoes firm MUNICH<\/strong><\/a> took part with a booth in the Pitti Uomo <\/strong>fair, the international reference for menswear and contemporary lifestyle. The brand has a 30m2 booth located until the 16th of January at the FURERIA<\/strong> building (Booth 6-Fortezza da Basso)<\/p>\n\n\n\n

\"booth-cardboard-cartonlab-pitti-uomo-cartone-MUNICH-<\/a>
Production of printed cardboard and punched digitally. Removable and reusable.<\/figcaption><\/figure>\n\n\n\n

The concept and spatial design were made by STUDIO ANIMAL<\/strong>, (Javier Jimenez<\/strong>)<\/a> and by the graphic designer ELI CAYUELA<\/strong><\/a>, they have experience in previous projects<\/strong><\/a> for the same company. This time they try a brave proposal, groundbreaking and radical that aims to push the boundaries of the visitor\u2019s experience through the space and the branding sign.<\/p>\n\n\n\n

The Pitti Uomo booth is basically a sequential and fragmented structure with the letter “X”<\/strong> shape, feature of the brand, taken to an architectural spatial scale.<\/p>\n\n\n\n

\"\"<\/a>
Photomontage and working model of the proposal. Animal Studio. Architect: Javier Jimenez Iniesta.<\/figcaption><\/figure>\n\n\n\n

The entire booth was built 100% in cardboard, cut and digitally printed. The ceiling and the walls change slightly the color intensity while walking around the booth, which brings a stunning sense of perspective further enhanced by the bottom mirror.<\/p>\n\n\n\n

\"Booth-cardboard-cartonlab-pitti-uomo-cartone-MUNICH-<\/a>
Booth for MUNICH 100% cardboard. Disegned and Brand Space concept: Studio Animal.<\/figcaption><\/figure>\n\n\n\n

Pitti Immagine Florence is the fair chosen by many companies to launch new projects within “Contemporary Global Lifestyle”<\/span> to assert its identity and to generate business. Last year the fair was attended by more than 30,000 visitors, a share of 1,119 firms and companies that represented 30 countries, of which 24 companies were from Spain<\/span>.<\/p>\n\n\n\n

\"booth-cardboard-cartonlab-pitti-uomo-cartone-MUNICH-<\/a>             \"booth-cardboard-cartonlab-pitti-uomo-cartone-MUNICH-<\/a><\/h3>\n\n\n\n

The booth montage was conducted by the TRAMONTANA<\/span><\/strong> team (2 full days-2 people). The necessary material for construction was transported in one vehicle. Once the fair is finished, the booth is 100% recyclable.<\/p>\n\n\n\n

MONTAGE PICTURES<\/h3>\n\n\n\n
\"booth-cardboard-cartonlab-pitti-uomo-montaje<\/a><\/figure>\n\n\n\n
\"booth-cardboard-cartonlab-pitti-uomo-montaje<\/a><\/figure>\n\n\n\n

                    <\/p>\n\n\n\n

Nearly 100 pieces of MUNICH shoes have been selected to be exhibited during the fair at the booth, which has at the same time a small conference and storage table.<\/p>\n\n\n\n

RELATED NEWS:<\/p>\n\n\n\n

 –“Pitti Uomo 87 crece en n\u00famero de expositores, proyectos y espacio”<\/a><\/strong> FASHION MAG.COM<\/p>\n\n\n\n

–“Pop Up Store” MUNICH <\/a><\/strong>en CC La Maquinista Barcelona<\/p>\n\n\n\n

\"Slider-Pop-Up-Store-Munich-cartonLab_2\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

The sport shoes firm MUNICH took part with a booth in the Pitti Uomo fair, the international reference for menswear and contemporary lifestyle. The brand has a 30m2 booth located until the 16th of January at the FURERIA building (Booth 6-Fortezza da Basso) The concept and spatial design were made by STUDIO ANIMAL, (Javier Jimenez) and by […]<\/p>\n","protected":false},"author":732,"featured_media":0,"parent":0,"menu_order":0,"template":"","categoria_proyecto":[33],"class_list":["post-535","proyecto","type-proyecto","status-publish","hentry","categoria_proyecto-trade-show-booths"],"acf":[],"yoast_head":"\nPitti Uomo booth for Munich - Cartonlab English<\/title>\n<meta name=\"description\" content=\"Munich needed a booth for Pitti Uomo fair. Studio Animal designed it, and we materialized the whole concept in cardboard. 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