{"id":12264,"date":"2022-09-19T15:39:20","date_gmt":"2022-09-19T15:39:20","guid":{"rendered":"https:\/\/test.dagic.es\/en\/?post_type=proyecto&#038;p=12264"},"modified":"2023-07-20T16:31:31","modified_gmt":"2023-07-20T16:31:31","slug":"pop-up-sustainable-new-york","status":"publish","type":"proyecto","link":"https:\/\/test.dagic.es\/en\/project\/pop-up-sustainable-new-york\/","title":{"rendered":"Cardboard Pop Up Store for Nuh\u00fc Division in New York"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div  class=\"grids-section acotado grids-is-advanced\" style=\"--_gs-gap-desktop:0px 0px;--_gs-m-desktop:0px 0 0px 0;--_gs-p-desktop:0 0 0 0;--_gs-bg-desktop:transparent none;--_gs-bg-xp-desktop:0px;--_gs-zi-desktop:auto;--_gs-d-desktop:block;--_gs-mw-desktop:calc(100% - 0 - 0);--_gs-gap-tablet:0px 0px;--_gs-m-tablet:0px 0 0px 0;--_gs-p-tablet:0 0 0 0;--_gs-bg-tablet:transparent none;--_gs-bg-xp-tablet:0px;--_gs-zi-tablet:auto;--_gs-d-tablet:block;--_gs-mw-tablet:calc(100% - 0 - 0);--_gs-gap-mobile:10px 10px;--_gs-m-mobile:0px 0 0px 0;--_gs-p-mobile:0 0 0 0;--_gs-bg-mobile:transparent none;--_gs-bg-xp-mobile:0px;--_gs-zi-mobile:auto;--_gs-d-mobile:block;--_gs-mw-mobile:calc(100% - 0 - 0);--_gs-columns:12;--_gs-rows:6\"><div class=\"grids-s-w_i\">\n<div class=\"grids-area\" style=\"--_ga-column:1\/7;--_ga-row:1\/7;--_ga-m-desktop:0 29px 0 0;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 0 - 29px);--_ga-m-tablet:0 29px 0 0;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 0 - 29px);--_ga-m-mobile:0 29px 0 0;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 0 - 29px)\">\n\n<h3 class=\"wp-block-heading\">A cardboard store in the Soho of New York<\/h3>\n\n\n\n<p class=\"seccion-principal-proyecto\">One of the best known <a href=\"https:\/\/test.dagic.es\/blog\/pop-up-store-shop-made-of-cardboard\/\"><strong>pop up stores<\/strong><\/a> we have designed in cardboard is located in Soho, New York. Its opening was also the public presentation of <strong>Nuh\u00fc Division<\/strong>, a colorful brand of casual clothing made of 100% organic cotton. Its philosophy matched <strong>Cartonlab<\/strong>\u2018s from the very first moment. Therefore, we contacted <strong>Studio Animal<\/strong> and ended up creating together a totally sustainable space to show the brand\u2019s products. Let\u2019s learn more about this sustainable design for retail.<\/p>\n\n<\/div>\n\n<div class=\"grids-area mt-0\" style=\"--_ga-column:7\/13;--_ga-row:1\/7;--_ga-m-desktop:0 0 0 29px;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 29px - 0);--_ga-m-tablet:0 0 0 29px;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 29px - 0);--_ga-m-mobile:0 0 0 29px;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 29px - 0)\">\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/test.dagic.es\/wp-content\/uploads\/2022\/01\/Nu-hu-division-2.jpg\" alt=\"\" class=\"wp-image-20212\"\/><\/figure>\n\n<\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n\n        <section class=\"caracteristicas-proyecto\">\n        \n\n        \n            <div class=\"caracteristica-proyecto\">\n\n                <div class=\"contenedor-imagen-caracteristica\">\n                                            <img decoding=\"async\" src=\"https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/Icono-7.png\" alt=\"Environmental commitment\" >\n                                    <\/div>\n                <p class=\"texto-caracteristica\">\n                    Environmental commitment                <\/p>\n\n            <\/div>\n\n        \n            <div class=\"caracteristica-proyecto\">\n\n                <div class=\"contenedor-imagen-caracteristica\">\n                                            <img decoding=\"async\" src=\"https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2022\/09\/B5-TIEMPO-246x300-1-e1687861643328.png\" alt=\"Designed and produced in one month\" >\n                                    <\/div>\n                <p class=\"texto-caracteristica\">\n                    Designed and produced in one month                <\/p>\n\n            <\/div>\n\n        \n            <div class=\"caracteristica-proyecto\">\n\n                <div class=\"contenedor-imagen-caracteristica\">\n                                            <img decoding=\"async\" src=\"https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/Icono-32.png\" alt=\"The colors of New York as inspiration\" >\n                                    <\/div>\n                <p class=\"texto-caracteristica\">\n                    The colors of New York as inspiration                <\/p>\n\n            <\/div>\n\n        \n    <\/section>\n\n    \n\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"lyte-wrapper fourthree\" style=\"width:420px;max-width:100%;margin:5px;\"><div class=\"lyMe\" id=\"WYL_Gd2vpouCeyU\"><div id=\"lyte_Gd2vpouCeyU\" data-src=\"\/\/i.ytimg.com\/vi\/Gd2vpouCeyU\/hqdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\"><\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/Gd2vpouCeyU\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/Gd2vpouCeyU\/0.jpg\" alt=\"YouTube video thumbnail\" width=\"420\" height=\"295\" \/><br \/>Watch this video on YouTube<\/a><\/noscript><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:420px;margin:5px;\"><\/div><figcaption><\/figcaption><\/figure>\n\n<div  class=\"grids-section acotado grids-is-advanced\" style=\"--_gs-gap-desktop:0px 0px;--_gs-m-desktop:0px 0 0px 0;--_gs-p-desktop:0 0 0 0;--_gs-bg-desktop:transparent none;--_gs-bg-xp-desktop:0px;--_gs-zi-desktop:auto;--_gs-d-desktop:block;--_gs-mw-desktop:calc(100% - 0 - 0);--_gs-gap-tablet:0px 0px;--_gs-m-tablet:0px 0 0px 0;--_gs-p-tablet:0 0 0 0;--_gs-bg-tablet:transparent none;--_gs-bg-xp-tablet:0px;--_gs-zi-tablet:auto;--_gs-d-tablet:block;--_gs-mw-tablet:calc(100% - 0 - 0);--_gs-gap-mobile:10px 10px;--_gs-m-mobile:0px 0 0px 0;--_gs-p-mobile:0 0 0 0;--_gs-bg-mobile:transparent none;--_gs-bg-xp-mobile:0px;--_gs-zi-mobile:auto;--_gs-d-mobile:block;--_gs-mw-mobile:calc(100% - 0 - 0);--_gs-columns:12;--_gs-rows:6\"><div class=\"grids-s-w_i\">\n<div class=\"grids-area\" style=\"--_ga-column:1\/7;--_ga-row:1\/7;--_ga-m-desktop:0 29px 0 0;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 0 - 29px);--_ga-m-tablet:0 29px 0 0;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 0 - 29px);--_ga-m-mobile:0 29px 0 0;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 0 - 29px)\">\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/test.dagic.es\/wp-content\/uploads\/2022\/01\/Nu-hu-division-axonometrica.jpg\" alt=\"\" class=\"wp-image-20230\"\/><\/figure>\n\n<\/div>\n\n<div class=\"grids-area mt-0\" style=\"--_ga-column:7\/13;--_ga-row:1\/7;--_ga-m-desktop:0 0 0 29px;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 29px - 0);--_ga-m-tablet:0 0 0 29px;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 29px - 0);--_ga-m-mobile:0 0 0 29px;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 29px - 0)\">\n\n<h3 class=\"wp-block-heading\"><strong>Designed and produced in a month<\/strong><\/h3>\n\n\n\n<p>It was all very fast:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>They contacted us<\/strong> from Nuh\u00fc asking for furniture from our online store.<\/li><li>Our interest in their project led us to <strong>explore it in depth<\/strong>.<\/li><li><strong>They<\/strong> <strong>deserved a broader proposal<\/strong> that would adapt to their needs. So we did it.<\/li><li><strong>We incorporated Studio Animal<\/strong> to the project to provide the necessary leap in quality.<\/li><\/ul>\n\n\n\n<p>After the decision to team up with Javier Jim\u00e9nez and his studio, <strong>within a few days<\/strong> we presented <strong>two sustainable design alternatives<\/strong> for retail.<\/p>\n\n<\/div>\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div  class=\"grids-section acotado grids-is-advanced\" style=\"--_gs-gap-desktop:0px 0px;--_gs-m-desktop:0px 0 0px 0;--_gs-p-desktop:0 0 0 0;--_gs-bg-desktop:transparent none;--_gs-bg-xp-desktop:0px;--_gs-zi-desktop:auto;--_gs-d-desktop:block;--_gs-mw-desktop:calc(100% - 0 - 0);--_gs-gap-tablet:0px 0px;--_gs-m-tablet:0px 0 0px 0;--_gs-p-tablet:0 0 0 0;--_gs-bg-tablet:transparent none;--_gs-bg-xp-tablet:0px;--_gs-zi-tablet:auto;--_gs-d-tablet:block;--_gs-mw-tablet:calc(100% - 0 - 0);--_gs-gap-mobile:10px 10px;--_gs-m-mobile:0px 0 0px 0;--_gs-p-mobile:0 0 0 0;--_gs-bg-mobile:transparent none;--_gs-bg-xp-mobile:0px;--_gs-zi-mobile:auto;--_gs-d-mobile:block;--_gs-mw-mobile:calc(100% - 0 - 0);--_gs-columns:12;--_gs-rows:6\"><div class=\"grids-s-w_i\">\n<div class=\"grids-area\" style=\"--_ga-column:1\/7;--_ga-row:1\/7;--_ga-m-desktop:0 29px 0 0;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 0 - 29px);--_ga-m-tablet:0 29px 0 0;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 0 - 29px);--_ga-m-mobile:0 29px 0 0;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 0 - 29px)\">\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/test.dagic.es\/wp-content\/uploads\/2022\/01\/Nu-hu-division-maquetas-837x1024.jpg\" alt=\"\" class=\"wp-image-20229\"\/><\/figure>\n\n<\/div>\n\n<div class=\"grids-area mt-0\" style=\"--_ga-column:7\/13;--_ga-row:1\/7;--_ga-m-desktop:0 0 0 29px;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 29px - 0);--_ga-m-tablet:0 0 0 29px;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 29px - 0);--_ga-m-mobile:0 0 0 29px;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 29px - 0)\">\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/test.dagic.es\/wp-content\/uploads\/2022\/01\/Nu-hu-division-planta.jpg\" alt=\"\" class=\"wp-image-20228\"\/><\/figure>\n\n<\/div>\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div  class=\"grids-section acotado grids-is-stretch\" style=\"--_gs-gap-desktop:0px 0px;--_gs-m-desktop:0 0 0 0;--_gs-p-desktop:0 0 0 0;--_gs-bg-desktop:transparent none;--_gs-bg-xp-desktop:0px;--_gs-zi-desktop:auto;--_gs-d-desktop:block;--_gs-mw-desktop:calc(100% - 0 - 0);--_gs-gap-tablet:0px 0px;--_gs-m-tablet:0 0 0 0;--_gs-p-tablet:0 0 0 0;--_gs-bg-tablet:transparent none;--_gs-bg-xp-tablet:0px;--_gs-zi-tablet:auto;--_gs-d-tablet:block;--_gs-mw-tablet:calc(100% - 0 - 0);--_gs-gap-mobile:0px 0px;--_gs-m-mobile:0 0 0 0;--_gs-p-mobile:0 0 0 0;--_gs-bg-mobile:transparent none;--_gs-bg-xp-mobile:0px;--_gs-zi-mobile:auto;--_gs-d-mobile:block;--_gs-mw-mobile:calc(100% - 0 - 0);--_gs-columns:1;--_gs-rows:1\"><div class=\"grids-s-w_i\">\n<div class=\"grids-area\" style=\"--_ga-column:1\/2;--_ga-row:1\/2;--_ga-m-desktop:0 0 0 0;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 0 - 0);--_ga-m-tablet:0 0 0 0;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 0 - 0);--_ga-m-mobile:0 0 0 0;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 0 - 0)\">\n\n<h3 class=\"wp-block-heading acotado-text\"><strong>New York colors as inspiration<\/strong><\/h3>\n\n\n\n<p>The color palette is the one that Nuh\u00fc uses for its collection, inspired by urban areas or elements of New York, as the brand has a very close link with the city. The result is a <strong>colorful design<\/strong> perfectly <strong>integrated with the clothes<\/strong> on display.<\/p>\n\n\n\n<p>The color is also a very striking resource from the outside, especially at night when the store is lighted.<\/p>\n\n<\/div>\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n    <section id=\"slider-2-columnas\" class=\"swiper slider-2-columnas \">\n        <div class=\" swiper-wrapper\">\n                                                <div class=\"contenedor-slider-2-columnas swiper-slide\" >\n                        <img decoding=\"async\" src=\"https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2022\/09\/Nu-hu-division-17.jpg\" data-no-lazy=\"1\">\n                                            <\/div>\n                                    <div class=\"contenedor-slider-2-columnas swiper-slide\" >\n                        <img decoding=\"async\" src=\"https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2022\/09\/Nu-hu-division-19.jpg\" data-no-lazy=\"1\">\n                                            <\/div>\n                                    <div class=\"contenedor-slider-2-columnas swiper-slide\" >\n                        <img decoding=\"async\" src=\"https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2022\/09\/Nu-hu-division-6-1.jpg\" data-no-lazy=\"1\">\n                                            <\/div>\n                                    <div class=\"contenedor-slider-2-columnas swiper-slide\" >\n                        <img decoding=\"async\" src=\"https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2022\/09\/Nu-hu-division-7.jpg\" data-no-lazy=\"1\">\n                                            <\/div>\n                                    <div class=\"contenedor-slider-2-columnas swiper-slide\" >\n                        <img decoding=\"async\" src=\"https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2022\/09\/Nu-hu-division-11.jpg\" data-no-lazy=\"1\">\n                                            <\/div>\n                                    <div class=\"contenedor-slider-2-columnas swiper-slide\" >\n                        <img decoding=\"async\" src=\"https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2022\/09\/Nu-hu-division-14.jpg\" data-no-lazy=\"1\">\n                                            <\/div>\n                                    <div class=\"contenedor-slider-2-columnas swiper-slide\" >\n                        <img decoding=\"async\" src=\"https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2022\/09\/Nu-hu-division-15.jpg\" data-no-lazy=\"1\">\n                                            <\/div>\n                                    <div class=\"contenedor-slider-2-columnas swiper-slide\" >\n                        <img decoding=\"async\" src=\"https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2022\/09\/Nu-hu-division-20.jpg\" data-no-lazy=\"1\">\n                                            <\/div>\n                                    <\/div>\n        <div class=\"contenedor-botones-2-columnas\">\n            <div class=\"swiper-button-prev swiper-button-prev-slider-2-columnas\"><\/div>\n            <div class=\"swiper-button-next swiper-button-next-slider-2-columnas\"><\/div>\n        <\/div>\n\n    <\/section>\n\n\n<div  class=\"grids-section acotado grids-is-advanced\" style=\"--_gs-gap-desktop:0px 0px;--_gs-m-desktop:0px 0 0px 0;--_gs-p-desktop:0 0 0 0;--_gs-bg-desktop:transparent none;--_gs-bg-xp-desktop:0px;--_gs-zi-desktop:auto;--_gs-d-desktop:block;--_gs-mw-desktop:calc(100% - 0 - 0);--_gs-gap-tablet:0px 0px;--_gs-m-tablet:0px 0 0px 0;--_gs-p-tablet:0 0 0 0;--_gs-bg-tablet:transparent none;--_gs-bg-xp-tablet:0px;--_gs-zi-tablet:auto;--_gs-d-tablet:block;--_gs-mw-tablet:calc(100% - 0 - 0);--_gs-gap-mobile:10px 10px;--_gs-m-mobile:0px 0 0px 0;--_gs-p-mobile:0 0 0 0;--_gs-bg-mobile:transparent none;--_gs-bg-xp-mobile:0px;--_gs-zi-mobile:auto;--_gs-d-mobile:block;--_gs-mw-mobile:calc(100% - 0 - 0);--_gs-columns:12;--_gs-rows:6\"><div class=\"grids-s-w_i\">\n<div class=\"grids-area\" style=\"--_ga-column:1\/7;--_ga-row:1\/7;--_ga-m-desktop:0 29px 0 0;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 0 - 29px);--_ga-m-tablet:0 29px 0 0;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 0 - 29px);--_ga-m-mobile:0 29px 0 0;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 0 - 29px)\">\n\n<h3 class=\"wp-block-heading\">Environmental commitment<\/h3>\n\n\n\n<p>The result had to be sustainable. That is why we chose <strong>cardboard as the main material.<\/strong> The porticos structuring the space are made of printed cardboard, but have an<strong> internal wooden structure<\/strong> that allows for pre-assembly in the workshop. These types of premises in Soho have an elongated and peculiar shape that requires inventive solutions.<\/p>\n\n<\/div>\n\n<div class=\"grids-area mt-0\" style=\"--_ga-column:7\/13;--_ga-row:1\/7;--_ga-m-desktop:0 0 0 29px;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 29px - 0);--_ga-m-tablet:0 0 0 29px;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 29px - 0);--_ga-m-mobile:0 0 0 29px;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 29px - 0)\">\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/test.dagic.es\/wp-content\/uploads\/2022\/01\/Nu-hu-division-4.jpg\" alt=\"\" class=\"wp-image-20219\"\/><figcaption>View of West Broadway from inside the store. Photo: Michael Vahrenwald<\/figcaption><\/figure>\n\n<\/div>\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div  class=\"grids-section acotado grids-is-advanced\" style=\"--_gs-gap-desktop:0px 0px;--_gs-m-desktop:0px 0 0px 0;--_gs-p-desktop:0 0 0 0;--_gs-bg-desktop:transparent none;--_gs-bg-xp-desktop:0px;--_gs-zi-desktop:auto;--_gs-d-desktop:block;--_gs-mw-desktop:calc(100% - 0 - 0);--_gs-gap-tablet:0px 0px;--_gs-m-tablet:0px 0 0px 0;--_gs-p-tablet:0 0 0 0;--_gs-bg-tablet:transparent none;--_gs-bg-xp-tablet:0px;--_gs-zi-tablet:auto;--_gs-d-tablet:block;--_gs-mw-tablet:calc(100% - 0 - 0);--_gs-gap-mobile:10px 10px;--_gs-m-mobile:0px 0 0px 0;--_gs-p-mobile:0 0 0 0;--_gs-bg-mobile:transparent none;--_gs-bg-xp-mobile:0px;--_gs-zi-mobile:auto;--_gs-d-mobile:block;--_gs-mw-mobile:calc(100% - 0 - 0);--_gs-columns:12;--_gs-rows:6\"><div class=\"grids-s-w_i\">\n<div class=\"grids-area\" style=\"--_ga-column:1\/7;--_ga-row:1\/7;--_ga-m-desktop:0 29px 0 0;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 0 - 29px);--_ga-m-tablet:0 29px 0 0;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 0 - 29px);--_ga-m-mobile:0 29px 0 0;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 0 - 29px)\">\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/test.dagic.es\/wp-content\/uploads\/2022\/01\/Nu-hu-division-1-1.jpg\" alt=\"\" class=\"wp-image-20240\"\/><figcaption>The pop up seen from the outside. Photo: Michael Vahrenwald<\/figcaption><\/figure>\n\n<\/div>\n\n<div class=\"grids-area mt-0\" style=\"--_ga-column:7\/13;--_ga-row:1\/7;--_ga-m-desktop:0 0 0 29px;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 29px - 0);--_ga-m-tablet:0 0 0 29px;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 29px - 0);--_ga-m-mobile:0 0 0 29px;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 29px - 0)\">\n\n<h3 class=\"wp-block-heading\">A challenging project<\/h3>\n\n\n\n<p>This type of production involves unforeseen events, accelerations, headaches and tight deadlines. The expertise of the team ensured <strong>everything went smoothly<\/strong>. Let\u2019s make a short list of the <strong>challenges we faced:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Time difference:<\/strong> Something apparently easy to manage, though highly influencing the work routine.&nbsp;<\/li><li><strong>Logistics:<\/strong> A project developed in Spain, produced in Miami and installed in New York.<\/li><li><strong>Change of location:<\/strong> The final option turned out to be the best, but everything had to be adapted to the new space.<\/li><li><strong>Redesign: <\/strong>The wooden structure of the cardboard porticos and their cladding were perfectly adapted, but had to be redrawn several times.<\/li><\/ul>\n\n\n\n\n\n<\/div>\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div  class=\"grids-section acotado grids-is-advanced\" style=\"--_gs-gap-desktop:0px 0px;--_gs-m-desktop:0px 0 0px 0;--_gs-p-desktop:0 0 0 0;--_gs-bg-desktop:transparent none;--_gs-bg-xp-desktop:0px;--_gs-zi-desktop:auto;--_gs-d-desktop:block;--_gs-mw-desktop:calc(100% - 0 - 0);--_gs-gap-tablet:0px 0px;--_gs-m-tablet:0px 0 0px 0;--_gs-p-tablet:0 0 0 0;--_gs-bg-tablet:transparent none;--_gs-bg-xp-tablet:0px;--_gs-zi-tablet:auto;--_gs-d-tablet:block;--_gs-mw-tablet:calc(100% - 0 - 0);--_gs-gap-mobile:10px 10px;--_gs-m-mobile:0px 0 0px 0;--_gs-p-mobile:0 0 0 0;--_gs-bg-mobile:transparent none;--_gs-bg-xp-mobile:0px;--_gs-zi-mobile:auto;--_gs-d-mobile:block;--_gs-mw-mobile:calc(100% - 0 - 0);--_gs-columns:12;--_gs-rows:6\"><div class=\"grids-s-w_i\">\n<div class=\"grids-area\" style=\"--_ga-column:1\/7;--_ga-row:1\/7;--_ga-m-desktop:0 29px 0 0;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 0 - 29px);--_ga-m-tablet:0 29px 0 0;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 0 - 29px);--_ga-m-mobile:0 29px 0 0;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 0 - 29px)\">\n\n<h3 class=\"wp-block-heading\">Better with friends. Studio Animal + Cartonlab<\/h3>\n\n\n\n<p>Working with Javier Jim\u00e9nez of Studio Animal guarantees that our plans will succeed.<strong> He is a specialist in sustainable design for retail <\/strong>and applies a finely tuned use of color to his work. In addition, we have a long-standing friendship, which makes the process a real enjoyment. All of this is reflected in the final result.<\/p>\n\n<\/div>\n\n<div class=\"grids-area mt-0\" style=\"--_ga-column:7\/13;--_ga-row:1\/7;--_ga-m-desktop:0 0 0 29px;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 29px - 0);--_ga-m-tablet:0 0 0 29px;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 29px - 0);--_ga-m-mobile:0 0 0 29px;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 29px - 0)\">\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/test.dagic.es\/wp-content\/uploads\/2022\/01\/Nu-hu-division-21.jpg\" alt=\"\" class=\"wp-image-20213\"\/><figcaption>Javier Jim\u00e9nez (Studio Animal) and Pablo Garc\u00eda (Cartonlab), enjoying a job well done during the inauguration.<br><\/figcaption><\/figure>\n\n<\/div>\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div  class=\"grids-section acotado grids-is-advanced\" style=\"--_gs-gap-desktop:0px 0px;--_gs-m-desktop:0px 0 0px 0;--_gs-p-desktop:0 0 0 0;--_gs-bg-desktop:transparent none;--_gs-bg-xp-desktop:0px;--_gs-zi-desktop:auto;--_gs-d-desktop:block;--_gs-mw-desktop:calc(100% - 0 - 0);--_gs-gap-tablet:0px 0px;--_gs-m-tablet:0px 0 0px 0;--_gs-p-tablet:0 0 0 0;--_gs-bg-tablet:transparent none;--_gs-bg-xp-tablet:0px;--_gs-zi-tablet:auto;--_gs-d-tablet:block;--_gs-mw-tablet:calc(100% - 0 - 0);--_gs-gap-mobile:10px 10px;--_gs-m-mobile:0px 0 0px 0;--_gs-p-mobile:0 0 0 0;--_gs-bg-mobile:transparent none;--_gs-bg-xp-mobile:0px;--_gs-zi-mobile:auto;--_gs-d-mobile:block;--_gs-mw-mobile:calc(100% - 0 - 0);--_gs-columns:12;--_gs-rows:6\"><div class=\"grids-s-w_i\">\n<div class=\"grids-area\" style=\"--_ga-column:1\/7;--_ga-row:1\/7;--_ga-m-desktop:0 29px 0 0;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 0 - 29px);--_ga-m-tablet:0 29px 0 0;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 0 - 29px);--_ga-m-mobile:0 29px 0 0;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 0 - 29px)\">\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/test.dagic.es\/wp-content\/uploads\/2022\/11\/Nu-hu-division-25.jpg\" alt=\"\" class=\"wp-image-22003\"\/><\/figure>\n\n<\/div>\n\n<div class=\"grids-area mt-0\" style=\"--_ga-column:7\/13;--_ga-row:1\/7;--_ga-m-desktop:0 0 0 29px;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 29px - 0);--_ga-m-tablet:0 0 0 29px;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 29px - 0);--_ga-m-mobile:0 0 0 29px;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 29px - 0)\">\n\n<h3 class=\"wp-block-heading\">Awarded at the Ibero-American Design Biennial<\/h3>\n\n\n\n<p>The colorful porticos for Nuh\u00fc have traveled the world, resulting in a powerful letter of introduction about the possibilities of cardboarda applied in interior design, pop up and retail. In fact, the project was <strong>selected for the Ibero-American Design Biennial<\/strong> in its 2022 edition, forming part of the exhibition that brings together all those selected in Madrid. On the occasion of our participation, we made a new cardboard model that reproduces the porticos to scale.<\/p>\n\n<\/div>\n<\/div><\/div>\n\n<div  class=\"grids-section acotado grids-is-advanced\" style=\"--_gs-gap-desktop:0px 0px;--_gs-m-desktop:0px 0 0px 0;--_gs-p-desktop:0 0 0 0;--_gs-bg-desktop:transparent none;--_gs-bg-xp-desktop:0px;--_gs-zi-desktop:auto;--_gs-d-desktop:block;--_gs-mw-desktop:calc(100% - 0 - 0);--_gs-gap-tablet:0px 0px;--_gs-m-tablet:0px 0 0px 0;--_gs-p-tablet:0 0 0 0;--_gs-bg-tablet:transparent none;--_gs-bg-xp-tablet:0px;--_gs-zi-tablet:auto;--_gs-d-tablet:block;--_gs-mw-tablet:calc(100% - 0 - 0);--_gs-gap-mobile:10px 10px;--_gs-m-mobile:0px 0 0px 0;--_gs-p-mobile:0 0 0 0;--_gs-bg-mobile:transparent none;--_gs-bg-xp-mobile:0px;--_gs-zi-mobile:auto;--_gs-d-mobile:block;--_gs-mw-mobile:calc(100% - 0 - 0);--_gs-columns:12;--_gs-rows:6\"><div class=\"grids-s-w_i\">\n<div class=\"grids-area\" style=\"--_ga-column:1\/7;--_ga-row:1\/7;--_ga-m-desktop:0 29px 0 0;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 0 - 29px);--_ga-m-tablet:0 29px 0 0;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 0 - 29px);--_ga-m-mobile:0 29px 0 0;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 0 - 29px)\">\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/test.dagic.es\/wp-content\/uploads\/2022\/10\/Nu-hu-division-3bid.jpg\" alt=\"\" class=\"wp-image-21789\"\/><\/figure>\n\n<\/div>\n\n<div class=\"grids-area mt-0\" style=\"--_ga-column:7\/13;--_ga-row:1\/7;--_ga-m-desktop:0 0 0 29px;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 29px - 0);--_ga-m-tablet:0 0 0 29px;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 29px - 0);--_ga-m-mobile:0 0 0 29px;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 29px - 0)\">\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/test.dagic.es\/wp-content\/uploads\/2022\/11\/MaquetaNuhu1.jpg\" alt=\"\" class=\"wp-image-21955\"\/><\/figure>\n\n<\/div>\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":732,"featured_media":24468,"parent":0,"menu_order":0,"template":"","categoria_proyecto":[60],"class_list":["post-12264","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry","categoria_proyecto-retail-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cardboard Pop Up Store for Nuh\u00fc Division | Sustainable design for retail<\/title>\n<meta name=\"description\" content=\"Pop up store for Nuhu Division. Sustainable design for retail by Cartonlab in collaboration with Studio Animal. Produced in cardboard.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/test.dagic.es\/en\/project\/pop-up-sustainable-new-york\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cardboard Pop Up Store for Nuh\u00fc Division | Sustainable design for retail\" \/>\n<meta property=\"og:description\" content=\"Pop up store for Nuhu Division. Sustainable design for retail by Cartonlab in collaboration with Studio Animal. 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