{"id":11999,"date":"2019-06-21T10:54:49","date_gmt":"2019-06-21T10:54:49","guid":{"rendered":"https:\/\/test.dagic.es\/en\/?post_type=proyecto&#038;p=11999"},"modified":"2023-07-20T17:01:07","modified_gmt":"2023-07-20T17:01:07","slug":"custom-packaging-design-repsol","status":"publish","type":"proyecto","link":"https:\/\/test.dagic.es\/en\/project\/custom-packaging-design-repsol\/","title":{"rendered":"Soles Gu\u00eda Repsol | Custom packaging design"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Luis \u00darculo renews the image of these gastronomic awards<\/h2>\n\n\n\n<p>A very gastronomic city, San Sebasti\u00e1n, was the one that hosted the Soles <a href=\"https:\/\/www.guiarepsol.com\">Gu\u00eda Repsol<\/a> 2019 award ceremony on 25 February. It is well known that this guide is committed to restoration, a section in which its recommendations shine the brightest. The Suns suppose the physical representation of the annual recognition to the best establishments. In this year&#8217;s renewed edition, the manufacture of the same was commissioned to artist Luis \u00darculo, who in turn had Cartonlab to create a <strong>custom packaging design<\/strong> for the occasion.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/test.dagic.es\/wp-content\/uploads\/2019\/05\/diseno-packaging-personalizado-repsol-todos-1024x502.jpg\" alt=\"Los premiados posan con sus Soles Gu\u00eda Repsol en la gala de entrega\" class=\"wp-image-15051\"\/><\/figure>\n\n\n\n<p>The prize-winners pose during the Repsol Guide Suns Gala 2019<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Custom packaging design for a great occasion<\/h2>\n\n\n\n<p>From Cartonlab we take charge of realizing a limited edition of boxes to protect and to transport the Suns. We designed two different formats, both self-assembling and with an internal rib structure to guarantee the stability of the ceramic piece.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/test.dagic.es\/wp-content\/uploads\/2019\/05\/diseno-packaging-personalizado-repsol-composicioncajas.jpg\" alt=\"Dos perspectivas del dise\u00f1o de packaging personalizado\" class=\"wp-image-15055\"\/><\/figure>\n\n\n\n<p>Exterior view, showing the printed graphic, and interior with the protective ribs at sight.<\/p>\n\n\n\n<p>The box included a handle for its handling and in its production, carried out in record time after several prototypes and mock-ups, safety in transport was very much taken into account. The result was a personalized packaging design that adapted perfectly to the piece and also provided information about it through<strong> digital printing<\/strong>. It was produced using 1.8 mm thick microchannel corrugated cardboard with a kraft finish.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/test.dagic.es\/wp-content\/uploads\/2019\/05\/diseno-packaging-personalizado-repsol-caja.jpg\" alt=\"Aspecto exterior del dise\u00f1o de packaging personalizado\" class=\"wp-image-15061\"\/><\/figure>\n\n\n\n<p>Once the box was closed, the personalised packaging design was practical and well looked after from the outside.<\/p>\n\n\n\n<p>As an experience similar to this in terms of custom packaging design, it is worth remembering the work we did for Eurov\u00e9rtice in commemoration of its 10th anniversary and Europe Day. Also, we had an amazing experience working with Eduardo del Fraile trying to expand the <a href=\"https:\/\/test.dagic.es\/en\/project\/cardboard-corporeals-design-interapothek\/\">limits of packaging<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">An artistic concept for a renewed guide<\/h2>\n\n\n\n<p>Mar\u00eda Ritter, director of the Repsol Guide, remembers in the <strong>video made by Manila Films<\/strong> on the subject that there has always been a tendency to work with artists. She also clarifies that this year&#8217;s approach means &#8220;the purest, because the commission already started from the fact that we have to recognise art with other art&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/vimeo.com\/325182883\n<\/div><\/figure>\n\n\n\n<p>The idea was therefore to materialise in an artistic piece that concept of the new sun that illuminates a new stage. To this end, <strong>Luis \u00darculo<\/strong> and Ni\u00f1os H\u00e9roes developed a concept around the star as a reference when it comes to observing the landscape. The <strong>manufacturing process<\/strong> began in the studio of <strong>Carlos Jim\u00e9nez<\/strong> (Delamorylabelleza), who gave shape to the Suns in different sizes. Once they were manufactured, \u00darculo was in charge of enamelling them and personalising them with different techniques.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/test.dagic.es\/wp-content\/uploads\/2019\/05\/diseno-packaging-personalizado-repsol-luiscarlos.jpg\" alt=\"Carlos Jim\u00e9nez y Luis \u00darculo trabajando en el taller\" class=\"wp-image-15053\"\/><\/figure>\n\n\n\n<p>Carlos Jim\u00e9nez and Luis \u00darculo, during the production process<\/p>\n\n\n\n<p>There are three types of awards, equivalent to the recognition of those who have obtained one, two or three Repsol Suns for their work. When it comes to translating them into figures, we find similar pieces but of three sizes, with different ranges of light and varied colours.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/test.dagic.es\/wp-content\/uploads\/2019\/05\/diseno-packaging-personalizado-repsol-soltaller.jpg\" alt=\"El galard\u00f3n 3 Soles, bien protegido durante una de las pruebas del dise\u00f1o de packaging personalizado\" class=\"wp-image-15054\"\/><\/figure>\n\n\n\n<p>The 3 Soles award, well protected during one of the tests of the personalized packaging design.<\/p>\n\n\n\n<p>If you want to take a look into other packaging project you can see the <a href=\"https:\/\/test.dagic.es\/en\/project\/cardboard-corporeals-design-interapothek\/\">Pharmacy decoration for Interapothek<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Luis \u00darculo renews the image of these gastronomic awards A very gastronomic city, San Sebasti\u00e1n, was the one that hosted the Soles Gu\u00eda Repsol 2019 award ceremony on 25 February. It is well known that this guide is committed to restoration, a section in which its recommendations shine the brightest. The Suns suppose the physical [&hellip;]<\/p>\n","protected":false},"author":732,"featured_media":0,"parent":0,"menu_order":0,"template":"","categoria_proyecto":[58],"class_list":["post-11999","proyecto","type-proyecto","status-publish","hentry","categoria_proyecto-structural-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Soles Gu\u00eda Repsol. Custom packaging design - Cartonlab<\/title>\n<meta name=\"description\" content=\"Luis \u00darculo designed the Soles Gu\u00eda Repsol awards. He, in turn, commisioned Cartonlab to create a custom packaging design for the occasion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/test.dagic.es\/en\/project\/custom-packaging-design-repsol\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soles Gu\u00eda Repsol. Custom packaging design - Cartonlab\" \/>\n<meta property=\"og:description\" content=\"Luis \u00darculo designed the Soles Gu\u00eda Repsol awards. 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