{"id":25301,"date":"2026-02-23T08:13:39","date_gmt":"2026-02-23T08:13:39","guid":{"rendered":"https:\/\/test.dagic.es\/en\/?p=25301"},"modified":"2026-02-23T11:59:13","modified_gmt":"2026-02-23T11:59:13","slug":"paper-carpenter","status":"publish","type":"post","link":"https:\/\/test.dagic.es\/en\/paper-carpenter\/","title":{"rendered":"A Conversation in Cardboard: Adrian Chua visits Cartonlab"},"content":{"rendered":"<div  class=\"grids-section acotado grids-is-advanced\" style=\"--_gs-gap-desktop:0px 0px;--_gs-m-desktop:0px 0 0px 0;--_gs-p-desktop:0 0 0 0;--_gs-bg-desktop:transparent none;--_gs-bg-xp-desktop:0px;--_gs-zi-desktop:auto;--_gs-d-desktop:block;--_gs-mw-desktop:calc(100% - 0 - 0);--_gs-gap-tablet:0px 0px;--_gs-m-tablet:0px 0 0px 0;--_gs-p-tablet:0 0 0 0;--_gs-bg-tablet:transparent none;--_gs-bg-xp-tablet:0px;--_gs-zi-tablet:auto;--_gs-d-tablet:block;--_gs-mw-tablet:calc(100% - 0 - 0);--_gs-gap-mobile:10px 10px;--_gs-m-mobile:0px 0 0px 0;--_gs-p-mobile:0 0 0 0;--_gs-bg-mobile:transparent none;--_gs-bg-xp-mobile:0px;--_gs-zi-mobile:auto;--_gs-d-mobile:block;--_gs-mw-mobile:calc(100% - 0 - 0);--_gs-columns:12;--_gs-rows:6\"><div class=\"grids-s-w_i\">\n<div class=\"grids-area\" style=\"--_ga-column:1\/7;--_ga-row:1\/7;--_ga-m-desktop:0 29px 0 0;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 0 - 29px);--_ga-m-tablet:0 29px 0 0;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 0 - 29px);--_ga-m-mobile:0 29px 0 0;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 0 - 29px)\">\n\n<h3 class=\"wp-block-heading\">A Visit from Singapore<\/h3>\n\n\n\n<p>We welcomed <strong>Adrian Sebastian Chua<\/strong>, founder of <strong>Paper Carpenter<\/strong>, to our workshop in Spain. He visited us together with <strong>Irene Ng<\/strong>, Marketing Director at Paper Carpenter, and their two daughters.<\/p>\n\n\n\n<p>Rather than a formal meeting, the day unfolded as a <strong>hands-on exchange<\/strong>. First, they toured our facilities. Then, they tested some techniques in the <strong>workshop<\/strong> and spent time speaking with<strong> our team<\/strong> about structural systems, fabrication processes and design decisions. In this context, the visit felt less like an institutional encounter and more like a <strong>conversation between peers<\/strong> working with the same material in different parts of the world.<\/p>\n\n\n\n<p>As Adrian said during our interview, despite the geographical distance, <em>\u201cwe speak the same language\u2026 the <strong>cardboard language<\/strong>.\u201d<\/em><\/p>\n\n<\/div>\n\n<div class=\"grids-area mt-0\" style=\"--_ga-column:7\/13;--_ga-row:1\/7;--_ga-m-desktop:0 0 0 29px;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 29px - 0);--_ga-m-tablet:0 0 0 29px;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 29px - 0);--_ga-m-mobile:0 0 0 29px;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 29px - 0)\">\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"642\" src=\"https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/pixelizada-02-1024x642.jpg\" alt=\"\" class=\"wp-image-25340\" srcset=\"https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/pixelizada-02-1024x642.jpg 1024w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/pixelizada-02-300x188.jpg 300w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/pixelizada-02-768x482.jpg 768w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/pixelizada-02-1536x963.jpg 1536w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/pixelizada-02-2048x1285.jpg 2048w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/pixelizada-02-600x376.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Adrian and his daughters in our workshop.<\/figcaption><\/figure>\n\n<\/div>\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image alignfull size-full\"><img decoding=\"async\" width=\"2560\" height=\"1641\" data-id=\"25339\" src=\"https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/pixelizada-01-scaled.jpg\" alt=\"Cartonlab team and Adrian Chua visit\" class=\"wp-image-25339\" srcset=\"https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/pixelizada-01-scaled.jpg 2560w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/pixelizada-01-300x192.jpg 300w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/pixelizada-01-1024x656.jpg 1024w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/pixelizada-01-768x492.jpg 768w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/pixelizada-01-1536x985.jpg 1536w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/pixelizada-01-2048x1313.jpg 2048w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/pixelizada-01-600x385.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div  class=\"grids-section acotado grids-is-advanced\" style=\"--_gs-gap-desktop:0px 0px;--_gs-m-desktop:0px 0 0px 0;--_gs-p-desktop:0 0 0 0;--_gs-bg-desktop:transparent none;--_gs-bg-xp-desktop:0px;--_gs-zi-desktop:auto;--_gs-d-desktop:block;--_gs-mw-desktop:calc(100% - 0 - 0);--_gs-gap-tablet:0px 0px;--_gs-m-tablet:0px 0 0px 0;--_gs-p-tablet:0 0 0 0;--_gs-bg-tablet:transparent none;--_gs-bg-xp-tablet:0px;--_gs-zi-tablet:auto;--_gs-d-tablet:block;--_gs-mw-tablet:calc(100% - 0 - 0);--_gs-gap-mobile:10px 10px;--_gs-m-mobile:0px 0 0px 0;--_gs-p-mobile:0 0 0 0;--_gs-bg-mobile:transparent none;--_gs-bg-xp-mobile:0px;--_gs-zi-mobile:auto;--_gs-d-mobile:block;--_gs-mw-mobile:calc(100% - 0 - 0);--_gs-columns:12;--_gs-rows:6\"><div class=\"grids-s-w_i\">\n<div class=\"grids-area\" style=\"--_ga-column:1\/7;--_ga-row:1\/7;--_ga-m-desktop:0 29px 0 0;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 0 - 29px);--_ga-m-tablet:0 29px 0 0;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 0 - 29px);--_ga-m-mobile:0 29px 0 0;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 0 - 29px)\">\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-6-1024x768.jpg\" alt=\"Adrian Chua and Irene Ng\" class=\"wp-image-25311\" srcset=\"https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-6-1024x768.jpg 1024w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-6-300x225.jpg 300w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-6-768x576.jpg 768w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-6-600x450.jpg 600w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-6.jpg 1250w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Adrian and Irene at their studio in Singapore.<\/figcaption><\/figure>\n\n<\/div>\n\n<div class=\"grids-area mt-0\" style=\"--_ga-column:7\/13;--_ga-row:1\/7;--_ga-m-desktop:0 0 0 29px;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 29px - 0);--_ga-m-tablet:0 0 0 29px;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 29px - 0);--_ga-m-mobile:0 0 0 29px;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 29px - 0)\">\n\n<h3 class=\"wp-block-heading\">From Advertising to Cardboard Carpentry<\/h3>\n\n\n\n<p>Adrian\u2019s professional path did not begin in architecture. Instead, it started in advertising, where he worked as a <strong>designer, art director and later as a production director<\/strong> at a multinational agency in Singapore.<\/p>\n\n\n\n<p><em>\u201cMy background was in advertising\u2026 I worked as a designer, art director, and eventually a production director.\u201d<\/em><\/p>\n\n\n\n<p>Over time, managing production challenges in a context with <strong>limited manufacturing infrastructure<\/strong>, as in Singapore, pushed him to rethink traditional workflows. As a result, cardboard became a <strong>practical and efficient alternative<\/strong>. It allowed him to prototype quickly, <strong>validate ideas<\/strong> and reduce dependency on large facilities.<\/p>\n\n\n\n<p><em>\u201cYou can have an idea in the morning, start CAD modeling in the afternoon, and by evening, you can be testing a full-scale prototype.\u201d<\/em><\/p>\n\n\n\n<p>Therefore, speed and accessibility were not just advantages, they became the foundation of Paper Carpenter. In his view, cardboard is not a low-cost substitute. On the contrary, it is a <strong>structural system with its own logic, constraints and possibilities<\/strong>.<\/p>\n\n<\/div>\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n    <section id=\"slider-2-columnas\" class=\"swiper slider-2-columnas \">\n        <div class=\" swiper-wrapper\">\n                                                <div class=\"contenedor-slider-2-columnas swiper-slide\" >\n                        <img decoding=\"async\" src=\"https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-8.jpg\" data-no-lazy=\"1\">\n                                            <\/div>\n                                    <div class=\"contenedor-slider-2-columnas swiper-slide\" >\n                        <img decoding=\"async\" src=\"https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-10.jpg\" data-no-lazy=\"1\">\n                                            <\/div>\n                                    <div class=\"contenedor-slider-2-columnas swiper-slide\" >\n                        <img decoding=\"async\" src=\"https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-15.jpg\" data-no-lazy=\"1\">\n                                            <\/div>\n                                    <div class=\"contenedor-slider-2-columnas swiper-slide\" >\n                        <img decoding=\"async\" src=\"https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-16.jpg\" data-no-lazy=\"1\">\n                                            <\/div>\n                                    <div class=\"contenedor-slider-2-columnas swiper-slide\" >\n                        <img decoding=\"async\" src=\"https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-12.jpg\" data-no-lazy=\"1\">\n                                            <\/div>\n                                    <div class=\"contenedor-slider-2-columnas swiper-slide\" >\n                        <img decoding=\"async\" src=\"https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-17.jpg\" data-no-lazy=\"1\">\n                                            <\/div>\n                                    <\/div>\n        <div class=\"contenedor-botones-2-columnas\">\n            <div class=\"swiper-button-prev swiper-button-prev-slider-2-columnas\"><\/div>\n            <div class=\"swiper-button-next swiper-button-next-slider-2-columnas\"><\/div>\n        <\/div>\n\n    <\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div  class=\"grids-section acotado grids-is-advanced\" style=\"--_gs-gap-desktop:0px 0px;--_gs-m-desktop:0px 0 0px 0;--_gs-p-desktop:0 0 0 0;--_gs-bg-desktop:transparent none;--_gs-bg-xp-desktop:0px;--_gs-zi-desktop:auto;--_gs-d-desktop:block;--_gs-mw-desktop:calc(100% - 0 - 0);--_gs-gap-tablet:0px 0px;--_gs-m-tablet:0px 0 0px 0;--_gs-p-tablet:0 0 0 0;--_gs-bg-tablet:transparent none;--_gs-bg-xp-tablet:0px;--_gs-zi-tablet:auto;--_gs-d-tablet:block;--_gs-mw-tablet:calc(100% - 0 - 0);--_gs-gap-mobile:10px 10px;--_gs-m-mobile:0px 0 0px 0;--_gs-p-mobile:0 0 0 0;--_gs-bg-mobile:transparent none;--_gs-bg-xp-mobile:0px;--_gs-zi-mobile:auto;--_gs-d-mobile:block;--_gs-mw-mobile:calc(100% - 0 - 0);--_gs-columns:12;--_gs-rows:6\"><div class=\"grids-s-w_i\">\n<div class=\"grids-area\" style=\"--_ga-column:1\/7;--_ga-row:1\/7;--_ga-m-desktop:0 29px 0 0;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 0 - 29px);--_ga-m-tablet:0 29px 0 0;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 0 - 29px);--_ga-m-mobile:0 29px 0 0;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 0 - 29px)\">\n\n<h3 class=\"wp-block-heading\">Sustainability Is Not Just About Using More Recycled Material<\/h3>\n\n\n\n<p>A central part of the conversation focused on <strong>sustainability<\/strong>. However, Adrian approaches the topic from a perspective that goes beyond surface-level metrics.<\/p>\n\n\n\n<p><em>\u201cBeing sustainable doesn\u2019t mean using more recycled boards. It means <strong>reducing the carbon footprint with smarter design<\/strong>.\u201d<\/em><\/p>\n\n\n\n<p>In other words, <strong>material intelligence<\/strong> matters as much as material origin. He explains that overly recycled cardboard may lose structural performance faster. Consequently, designers might compensate by adding more material, which ultimately increases resource use.<\/p>\n\n\n\n<p><em>\u201cPeople assume using cardboard means cutting down trees. But <strong>we\u2019re very particular about sourcing<\/strong>.\u201d<\/em><\/p>\n\n\n\n<p>For this reason, sourcing decisions must be precise. FSC-certified material, <strong>structural efficiency and optimized layouts<\/strong> are part of the equation. Ultimately, sustainability is not about labels alone, but about <strong>designing systems that reduce impact from the very beginning<\/strong>.<\/p>\n\n<\/div>\n\n<div class=\"grids-area mt-0\" style=\"--_ga-column:7\/13;--_ga-row:1\/7;--_ga-m-desktop:0 0 0 29px;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 29px - 0);--_ga-m-tablet:0 0 0 29px;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 29px - 0);--_ga-m-mobile:0 0 0 29px;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 29px - 0)\">\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"25307\" src=\"https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-3-1024x682.jpg\" alt=\"interview adrian chua\" class=\"wp-image-25307\" srcset=\"https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-3-1024x682.jpg 1024w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-3-300x200.jpg 300w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-3-768x512.jpg 768w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-3-600x400.jpg 600w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-3.jpg 1250w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>A moment from the interview we conducted, hosted by Roc\u00edo Og\u00e1yar.<\/p>\n\n<\/div>\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"732\" data-id=\"25342\" src=\"https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-18-1024x732.jpg\" alt=\"interview with adrian chua from paper carpenter\" class=\"wp-image-25342\" srcset=\"https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-18-1024x732.jpg 1024w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-18-300x214.jpg 300w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-18-768x549.jpg 768w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-18-600x429.jpg 600w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-18.jpg 1250w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"25309\" src=\"https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-4-1024x576.jpg\" alt=\"interview adrian chua\" class=\"wp-image-25309\" srcset=\"https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-4-1024x576.jpg 1024w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-4-300x169.jpg 300w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-4-768x432.jpg 768w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-4-600x337.jpg 600w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-4.jpg 1250w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div  class=\"grids-section acotado grids-is-advanced\" style=\"--_gs-gap-desktop:0px 0px;--_gs-m-desktop:0px 0 0px 0;--_gs-p-desktop:0 0 0 0;--_gs-bg-desktop:transparent none;--_gs-bg-xp-desktop:0px;--_gs-zi-desktop:auto;--_gs-d-desktop:block;--_gs-mw-desktop:calc(100% - 0 - 0);--_gs-gap-tablet:0px 0px;--_gs-m-tablet:0px 0 0px 0;--_gs-p-tablet:0 0 0 0;--_gs-bg-tablet:transparent none;--_gs-bg-xp-tablet:0px;--_gs-zi-tablet:auto;--_gs-d-tablet:block;--_gs-mw-tablet:calc(100% - 0 - 0);--_gs-gap-mobile:10px 10px;--_gs-m-mobile:0px 0 0px 0;--_gs-p-mobile:0 0 0 0;--_gs-bg-mobile:transparent none;--_gs-bg-xp-mobile:0px;--_gs-zi-mobile:auto;--_gs-d-mobile:block;--_gs-mw-mobile:calc(100% - 0 - 0);--_gs-columns:12;--_gs-rows:6\"><div class=\"grids-s-w_i\">\n<div class=\"grids-area\" style=\"--_ga-column:1\/7;--_ga-row:1\/7;--_ga-m-desktop:0 29px 0 0;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 0 - 29px);--_ga-m-tablet:0 29px 0 0;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 0 - 29px);--_ga-m-mobile:0 29px 0 0;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 0 - 29px)\">\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"871\" height=\"1024\" src=\"https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-11-871x1024.jpg\" alt=\"cardboard project by paper carpenter\" class=\"wp-image-25317\" srcset=\"https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-11-871x1024.jpg 871w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-11-255x300.jpg 255w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-11-768x903.jpg 768w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-11-600x706.jpg 600w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-11.jpg 1063w\" sizes=\"(max-width: 871px) 100vw, 871px\" \/><figcaption class=\"wp-element-caption\">Part of a project by Paper Carpenter for Singapore Changi Airport.<\/figcaption><\/figure>\n\n<\/div>\n\n<div class=\"grids-area mt-0\" style=\"--_ga-column:7\/13;--_ga-row:1\/7;--_ga-m-desktop:0 0 0 29px;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 29px - 0);--_ga-m-tablet:0 0 0 29px;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 29px - 0);--_ga-m-mobile:0 0 0 29px;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 29px - 0)\">\n\n<h3 class=\"wp-block-heading\">Rethinking Reuse and Circularity<\/h3>\n\n\n\n<p>At Cartonlab, reuse and disassembly are central to our approach. Nevertheless, Adrian offered a context-driven nuance that is worth considering.<\/p>\n\n\n\n<p><em>\u201cTransporting a structure back for reuse often creates more emissions than<strong> recycling it on-site<\/strong>.\u201d<\/em><\/p>\n\n\n\n<p>In Singapore, for example, <strong>storage space is limited and expensive<\/strong>. Under those conditions, keeping large structures for future use may not always be the most sustainable solution. Instead, recycling locally can sometimes generate a<strong> lower overall footprint<\/strong>.<\/p>\n\n\n\n<p><em>\u201cIf you\u2019re working with us because you care about <strong>sustainability<\/strong>, then that <strong>commitment <\/strong>has to extend through the <strong>whole project<\/strong>.\u201d<\/em><\/p>\n\n\n\n<p>Therefore, circularity cannot be reduced to a single strategy. <strong>Each project requires an evaluation of production, logistics, storage and end-of-life scenarios<\/strong>. In that sense, <strong>sustainability becomes a design decision<\/strong> that extends far beyond the material itself.<\/p>\n\n<\/div>\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"676\" src=\"https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-13-1024x676.jpg\" alt=\"giant cardboard project by paper carpenter\" class=\"wp-image-25323\" srcset=\"https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-13-1024x676.jpg 1024w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-13-300x198.jpg 300w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-13-768x507.jpg 768w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-13-600x396.jpg 600w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-13.jpg 1250w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div  class=\"grids-section acotado grids-is-advanced\" style=\"--_gs-gap-desktop:0px 0px;--_gs-m-desktop:0px 0 0px 0;--_gs-p-desktop:0 0 0 0;--_gs-bg-desktop:transparent none;--_gs-bg-xp-desktop:0px;--_gs-zi-desktop:auto;--_gs-d-desktop:block;--_gs-mw-desktop:calc(100% - 0 - 0);--_gs-gap-tablet:0px 0px;--_gs-m-tablet:0px 0 0px 0;--_gs-p-tablet:0 0 0 0;--_gs-bg-tablet:transparent none;--_gs-bg-xp-tablet:0px;--_gs-zi-tablet:auto;--_gs-d-tablet:block;--_gs-mw-tablet:calc(100% - 0 - 0);--_gs-gap-mobile:10px 10px;--_gs-m-mobile:0px 0 0px 0;--_gs-p-mobile:0 0 0 0;--_gs-bg-mobile:transparent none;--_gs-bg-xp-mobile:0px;--_gs-zi-mobile:auto;--_gs-d-mobile:block;--_gs-mw-mobile:calc(100% - 0 - 0);--_gs-columns:12;--_gs-rows:6\"><div class=\"grids-s-w_i\">\n<div class=\"grids-area mt-0\" style=\"--_ga-column:7\/13;--_ga-row:1\/7;--_ga-m-desktop:0 0 0 29px;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 29px - 0);--_ga-m-tablet:0 0 0 29px;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 29px - 0);--_ga-m-mobile:0 0 0 29px;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 29px - 0)\">\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-9-768x1024.jpg\" alt=\"cardboard giant sandal\" class=\"wp-image-25315\" srcset=\"https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-9-768x1024.jpg 768w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-9-225x300.jpg 225w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-9-1152x1536.jpg 1152w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-9-600x800.jpg 600w, https:\/\/test.dagic.es\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Adrian_Chua-9.jpg 1250w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">A playful moment of interaction with Paper Carpenter&#8217;s giant cardboard Birkenstock slipper installation.<\/figcaption><\/figure>\n\n<\/div>\n\n<div class=\"grids-area\" style=\"--_ga-column:1\/7;--_ga-row:1\/7;--_ga-m-desktop:0 29px 0 0;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 0 - 29px);--_ga-m-tablet:0 29px 0 0;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 0 - 29px);--_ga-m-mobile:0 29px 0 0;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 0 - 29px)\">\n\n<h3 class=\"wp-block-heading\">Sharing Knowledge to Move Forward<\/h3>\n\n\n\n<p>Throughout the visit, one idea kept resurfacing, the importance of<strong> sharing knowledge across borders<\/strong>. Although markets differ, the challenges surrounding cardboard design are often similar.<\/p>\n\n\n\n<p><em>\u201c<strong>When we share<\/strong> openly, our mistakes, our ideas, our wins,<strong> it helps everyone improve<\/strong>.\u201d<\/em><\/p>\n\n\n\n<p>According to Adrian, this exchange works like a continuous update: <em>\u201cIt\u2019s like <strong>upgrading<\/strong> your software <strong>after every visit<\/strong>.\u201d<\/em><\/p>\n\n\n\n<p>Rather than positioning themselves as competitors,<strong> studios can benefit from open dialogue.<\/strong> Like the visits from<strong> <a href=\"http:\/\/Like the visit from Paula Gonz\u00e1lez, CEO of Graphicut, in Mexico, where we learned a great deal from each other.\">Paula Gonz\u00e1lez<\/a><\/strong><a href=\"http:\/\/Like the visit from Paula Gonz\u00e1lez, CEO of Graphicut, in Mexico, where we learned a great deal from each other.\"> from Graphicut<\/a> in Mexico, or <a href=\"https:\/\/test.dagic.es\/blog\/tobias-horrocks-arquitectura-en-carton-foldtheory\/\"><strong>Tobbias Horrocks<\/strong> from Fold Theory<\/a> in Australia, where we learned a great deal from each other. <\/p>\n\n\n\n<p>By sharing processes, systems and lessons learned, the entire field evolves faster. In the long term, <strong>this collaborative mindset strengthens the perception of cardboard as a serious structural material<\/strong>.<\/p>\n\n\n\n<p>Ultimately, the visit reinforced something we strongly believe. There is a<strong> growing international community treating cardboard as a reliable and strategic design material<\/strong>. And as these conversations continue, the material itself continues to evolve.<\/p>\n\n<\/div>\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1026,"featured_media":25313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[62],"tags":[],"class_list":["post-25301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cardboard-culture"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Conversation in Cardboard: Adrian Chua visits Cartonlab<\/title>\n<meta name=\"description\" content=\"Adrian Chua from Paper Carpenter (Singapore) visits Cartonlab to discuss cardboard design, sustainability, reuse strategies and global collaboration.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/test.dagic.es\/en\/paper-carpenter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Conversation in Cardboard: Adrian Chua visits Cartonlab\" \/>\n<meta property=\"og:description\" content=\"Adrian Chua from Paper Carpenter (Singapore) visits Cartonlab to discuss cardboard design, sustainability, reuse strategies and global collaboration.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/test.dagic.es\/en\/paper-carpenter\/\" \/>\n<meta property=\"og:site_name\" content=\"Cartonlab English\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-23T08:13:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-23T11:59:13+00:00\" 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