Sunkist
Diego Ávila
(Cartonlab)
Cartonbar
Cartonbar
A creative, collaborative, and memorable experience
Sustainable stand design has the power to transform international events into unforgettable experiences. In collaboration with Sunkist, we created an eco-friendly booth for the IFPA agricultural trade show in Atlanta. The innovative design combined a vibrant citrus-inspired theme with practical solutions for showcasing products, storage, and customer interaction. The project stood out not only for its commitment to sustainability and solidarity but also for its striking visual appeal. Here’s how we achieved it.
Functional design inspired by Sunkist’s citrus legacy
The essence of Sunkist was present in every detail of the stand. We created eye-catching spaces by incorporating the shapes of the fruits they work with to reflect their identity:
- Customized meeting zones shaped like oranges and lemons. These striking structures featured circular seating and Brasilia tables within.
- A multifunctional central totem, which not only illuminated the space but also served as storage and a focal point for brand visibility.
- Interactive corner modules for professional engagement, including customized furniture, audiovisual screens, and a combination of perforated and printed walls.
A professional space with a purpose
Certified recyclable cardboard formed the backbone of the design. Every element was crafted to minimize waste and facilitate recycling or reuse. The stand demonstrated how sustainable materials can play a starring role in international events, from the structural ribs to the decorative back panels.
In addition to promoting sustainability, the stand also conveyed the message of the “Power with the Pink Orange” campaign, which raises awareness about breast cancer in collaboration with the National Breast Cancer Foundation (NBCF). This was achieved by emphasizing pink hues in the citrus-themed decor and customizing display and furniture elements with digital printing.
