Americas food beverage booth at WTC Miami
Credits
Cliente

World Trade Center Miami

Design

(Cartonlab)
AJ Loncán

Pablo García Mora

Production

Cartonbar

Assembly

Cartonbar

Images

Cartonbar

Pablo García Mora

Sustainable space made of eco-friendly materials

The Americas Food & Beverage Show Conference presented the opportunity to transform a common area into a functional cardboard bar at Miami World Trade Center. With sustainability as a priority, the project highlighted the potential of cardboard in modular and creative event designs, resulting in a practical and visually appealing space.

Americas food beverage booth at WTC Miami
Americas food beverage booth at WTC Miami.
Americas food beverage booth made of cardboard
The Americas beverage food stand served as a cocktail bar.

Low poly backdrop: simple assembly, striking results

The bar’s backdrop wall was created using modular polygonal panels with a mirrored finish. These elements were designed for easy assembly and included practical features such as storage and structural stability. The final touch was a subtle pink sign that harmonized with the event’s visual identity. Personality and functionality united in the same design.

Assembly of Americas food beverage booth
The cardboard mirror bar, being assembled.

Balancing aesthetics with usability

The bar area was designed to prioritize practicality. It featured dual-height counters to facilitate cocktail demonstrations and efficient workflows. The backdrop wall incorporated embedded shelves, ensuring that staff had everything they needed at hand. It also provided stability to the structure. Every detail aimed to create a comfortable and efficient workspace.
To complete the pleasant experience, both the bar and the tables and stools area had enough space to accommodate the fair’s attendees.

Map for cardboard booth at WTC Miami
Cardboard bar for WTC Miami
The cardboard bar, full of details that made it more functional.

Adaptable eco-friendly furniture

The bar was complemented by low poly tables and stools in white and pink finishes that matched Miami’s vibrant atmosphere. These pieces, designed with lightweight cardboard, were easy to handle and adaptable to the needs of the event. Their sustainability aligned with the project’s commitment to eco-friendly solutions

Customized cardboard furniture at Americas Americas food beverage
Customized cardboard furniture placed in the bar’s space.
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