Pablo García Mora

Co-founder and Production director. Architect

I like to think I’m exactly where I’ve always wanted to be. Back when I was studying architecture, I never would’ve imagined I’d end up as part of such an amazing business project building it day by day alongside my closest friends. Truth be told, the most important part of this journey for me has always been the human side. I’ve always believed that architecture lives in the smallest details, across the most varied scales, and often in the most ephemeral materials. Cartonlab is a daily challenge for all of us. A challenge to keep growing a one-of-a-kind project where our background as architects is a true added value. Intensity, emotion, ambition, effort, and 'disfrutismo' —the joy of enjoying things— are the principles I try to flow with in every part of my life. I’m convinced that you can’t expect to receive anything different from what you put out into the world each day.