Jeff DESIGN is a design thinking initiative for future doctors at Thomas Jefferson University in Philadelphia directed by Prof. Bon Ku. This unique program applies an experiential approach to immerse medical students in design specialities, such as architecture and industrial design, to innovate in the healthcare system. For its participation in the famous and popular SXSW, a festival focused on helping creative initiatives achieve their goals, they asked us for a booth to showcase their designs.

We produced a back wall with punched words and shelves at different heights. We also developed two Hunter style panels and various cardboard tables and stools for the different activities. The designs are in natural cardboard (kraft) to highlight the products. We also shipped 3 OHM shelves and 2 cardboard benches to the Department at the university.